Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" instinct. Red is strong, and very basic. Pure red is the simplest colour, with no subtlety. It is stimulating and lively, very friendly.
In choosing colors, we often feel inspired by fine arts
The Key in the Hand
Chiharu Shiota 2015
Chiharu Shiota (塩田 千春 Shiota Chiharu) (born 1972) is a Japanese installation artist. She has been living and working in Berlin since 1996.
Shiota was born in Osaka. She studied at the Seika University in Kyoto and at various schools in Germany. While in Germany, she was a student of Marina Abramović.
Shiota's oeuvre links various aspects of art performances and installation practices. Mostly renown for her vast, room-spanning webs of threads or hoses, she links abstract networks with concrete everyday objects such as keys, windows, dresses, shoes, boats and suitcases. Besides installation works, she frequently collaborates with choreographers and composers such as Toshio Hosokawa, Sasha Waltz and Stefan Goldmann for opera, concert and dance projects.
A stunning, timeless beauty
quintessenza SE 2019 Bahia Red