December - 2018

Color Deep Dive: Orange

Color Deep Dive: Orange

Orange Since it is a combination of red and yellow, orange is stimulating and reaction to it is a combination of the physical and the emotional. It focuses our minds on issues of physical comfort - food, warmth, shelter etc. - and sensuality. It is a 'fun' colour. In choosing colors, we often feel inspired by fine arts Hot-Blooded Girl Paul Klee 1938 Paul Klee (18 December 1879 – 29 June 1940) was a Swiss German artist. His highly individual style was influenced by movements

Color Deep Dive: Bahia Red

Color Deep Dive: Bahia Red

Bahia Red Being the longest wavelength, red is a powerful colour. Although not technically the most visible, it has the property of appearing to be nearer than it is and therefore it grabs our attention first. Hence its effectiveness in traffic lights the world over. Its effect is physical; it stimulates us and raises the pulse rate, giving the impression that time is passing faster than it is. It relates to the masculine principle and can activate the "fight or flight" insti

Color Deep Dive: Dolphin Grey

Color Deep Dive: Dolphin Grey

Dolphin Grey The color of compromise. Grey is considered to be an unemotional, detached color seeking to avoid attention. Very conservative, grey has a stabilising effect as it is very neutral. Grey is linked with maturity and protection, being reliable and practical. Grey would not be considered a glamorous colour, yet is still elegant. Metallic grey looks very modern and stylish without looking for attention. Gray is less common and conventional than silver which may sugges

Color Deep Dive: Golden Green

Color Deep Dive: Golden Green

Golden Green Green strikes the eye in such a way as to require no adjustment whatever and is, therefore, restful. Being in the centre of the spectrum, it is the colour of balance - a more important concept than many people realise. When the world about us contains plenty of green, this indicates the presence of water, and little danger of famine, so we are reassured by green, on a primitive level. In choosing colors, we often feel inspired by fine arts Plissé Archea 2014 The

Color Deep Dive: Email Blue

Color Deep Dive: Email Blue

Email Blue Blue is the colour of the mind and is essentially soothing; it affects us mentally, rather than the physical reaction we have to red. Strong blues will stimulate clear thought and lighter, soft blues will calm the mind and aid concentration. Consequently it is serene and mentally calming. It is the colour of clear communication. Blue objects do not appear to be as close to us as red ones. Time and again in research, blue is the world's favourite colour. In choosing

Color Deep Dive: Light Ivory

Color Deep Dive: Light Ivory

Light Ivory Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is often a strain to look at. It communicates, "Touch me not!" White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. Visually, white gives a heightened perception of space. In choosing colors, we often feel inspired by fine arts Fly whis

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